CELEBRATING EVERY
SINGLE DAY-O
DIGITAL & TRADITIONAL MARKETING CAMPAIGN
MEAN GIRLS owns October 3rd. WAITRESS has dibs on Pi(e) Day.
But only one Broadway show was bold enough to take over an entire month of the year... BEETLEJUICE, BEETLEJUICE, BEETLEJUICE!
We partnered with retailers around the city, created limited-edition swag, hosted in-person and online costume contests, and more to fill the theatre with enthusiastic fans and create a month’s worth of unforgettable experiences.
ROLE: Creative Director / Copywriter
DIGITAL. DIGITAL. DIGITAL.
PRE-ROLL AD, ONLINE BANNERS, EMAIL BLAST
Audiences and critics alike left this visually spectacular, hilariously funny production saying the F Word: FUN, FUN, FUN!
ROLE: Creative Director / Copywriter
BRINGING THE NETHERWORLD
TO TIMES SQUARE
FRONT OF HOUSE DESIGN
The creative team behind BEETLEJUICE the Musical fully embraced Tim Burton's iconic, off-kilter and
oh-so-striped aesthetic.
We used their work as inspiration when designing the outside of the theater, creating a large photo opportunity for fans (living or recently deceased).
ROLE: Creative Director / Copywriter
